On the morning of Friday, June 11th, Apple Inc. (née Apple Computer Inc.) released the latest generation of the iPhone, an event feted as “The Second Coming of the Jesusphone”: not to be taken lightly. Since their first big forays into the consumer electronics market, Apple’s deftly calibrated hype strategy—a tripartite blend of secrecy, high-end [...]
Of all possible inevitabilities that Niall McNeil had dreaded upon turning thirty-the encroaching baldness that threatened to expose the angular contours of his head, or the bursting of Bubble 2.0 that would sink his ailing, venture-funded web design consultancy, or the never-ending worry that his wife might uncover certain episodes of ages-ago untowardness that he [...]